It was also a nut conference, and this time it was much higher than Luo Yonghao's.


2015-09-22 10:53.

The last time the name "nut" was released by the famous single cross talk performance artist Luo Yonghao's nutshell mobile conference. It was based on eloquence, but it was not satisfying at face value. This time, the name "nuts" conference is the P1 intelligent projector conference, which supports Huang Xiaoming, Quan Ren and Li Bingbing. So the highlight of this conference is "Yan value".

Of course, the name of "nuts", Hu Zhenyu, chairman of fire technology, is earlier than Luo Yonghao, and there is no dispute between them. I remember not long ago, Luo Yonghao also said that their relations were good, and they belonged to different fields.


What is nut P1?

Although the product conference was opened as a fan meeting, I still moved my eyes from Li Bingbing to this new nut P1. Last year, the company launched the fire nut technology G1 projector (smart home theater), the largest projection area of up to 300 inches, become a family entertainment big screen. In addition to G1, which is located in the home, the newly released nut P1 is positioned in the mobile phone with a weight of 1kg (slightly lighter than that of MacBook Air 13).

As a projector that aims to replace the existing TV set as a new TV form, the main parameters of P1 are as follows:

  • Brightness: 250ANSI lumen
  • Contrast: 1000:1
  • Standard resolution: 1280 x 720
  • Gamut: more than 120% NTSC
  • Projection size: 40 - 180 inches
  • CPU: Quad Core MStar-6A628VX
  • GPU:Mali-450MP2
  • Memory: 1GB DDR3
  • Battery capacity: 15600mAh
  • Others: support 3D, support H.265 hard decode, support dual band Wi-Fi

Because of its very large battery, the mobile nut P1 can be used for 5 hours, and there are no problems with the two movies. As an imaging product, CPU, GPU, and memory are acceptable, but the projection resolution of 720p is not advanced. Even the current streaming video on the Internet has a real resolution of 720p. But don't compare with SONY's 4K projector, which sells six digit super short focal length at any time, the price of nut P1 is only about 2000, and the location is also enough for mobile intelligent projector.


Quan Ren, Li Bingbing and Huang Xiaoming are not spokesmen, but investors.

In general, such products as Quan Ren, Li Bingbing and Huang Xiaoming, which are not arriving at the airport, will appear as spokesmen. They will get their money soft. But this time, their three roles reversed and became the party who gave the money.

Star VC is a star venture capital institution jointly funded by Quan Ren, Li Bingbing and Huang Xiaoming. Shortly after the first product G1 was released, fire technology gained 60 million yuan investment in Tatsu venture capital, IDG and StarVC.

So it is not difficult to understand that Quan Ren and Li Bingbing came to the platform in person. Huang Xiaoming sent a video message at India airport, and in the marketing channel of nuts, Huang Xiaoming actually became a promotional material for the product.


Television will not be destroyed, but form will change.

After the press conference, Hu Zhenyu, chairman of fire technology, accepted a brief interview with AI fan, and discussed the concept of intelligent projector, a fairly new audio-visual device.

Many people believe that after the rise of the VR device, the prospect of cinema and TV is doubted. Although they are racing towards the road of resolution enhancement, the 8K resolution TV has also been sold, and the price is almost the same as that of a Tesla Model S. Of course, in Hu Zhenyu's view, intelligent projectors will also be one of the products that drive the transformation of TV form.

The new equipment form instead of the old equipment form is just like the previous LCD screen TV, instead of CRT TV. The core of VR and projector and TV is the display of content.

In addition, I have another question is actually the resolution, because even if the resolution of 720p is enough for network streaming media playback, when the local blue light level is played, the constraints of the hardware parameters appear. For such a trade-off, Hu Zhenyu said, this is the reason for the market, not the technical reasons. Under normal circumstances, their technological R & D strength is ahead of the two generation of the listed products. That is to say, the 4K projector without cost is not impossible, like SONY, but the six digit price can not be accepted by the market. If the price of these products can be reduced to less than 10 thousand and even to the price range of 5000, it is worth cutting.

For startups, R & D can be looked ahead, but the market positioning for determining survival needs to be more prudent.

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